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Subscriptions you already use
How many subscriptions are too many?
Research shows most households pay for services they barely use.
₹15,000/yr
Average Indian household OTT & subscription spend, often on services barely used
OTT Industry Analysis 2025
23%
Indians paying for 2+ subscriptions they haven’t used in 6 months
YouGov Global Survey 2024
2.8 → 2.5
Average OTT subs per Indian user dropped as subscription fatigue rises
Ormax Media 2024